DivList Search Engine

SEO Tips

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Overview

Most major search engines work with complex algorithms that are based on many factors in order to determine your sites' rank. The two primary factors that these search engines take into account are Link Popularity and Keyword Density.

Link Popularity is the number of sites that link to you as well as the current rank of that site. For instance, Barnes and Noble linking to your site is more important to them than Bob's Bookstore linking to your site.

Keyword Density is how often a particular keyword is repeated within your page and where that keyword is repeated. If a keyword is within the <H1> tag, it is weighed more heavily than a keyword at the bottom of your page. This works the same for keywords within the title of your page and particularly within your domain name and URL.

DivList helps with BOTH of these important aspects of positioning by providing you with an extremely keyword-rich web page that links to many pages of your web site, like an external site-map that is 100% search-engine friendly!

The following diagram will show you an example of the efficiency of our service:



Basic Submission Strategy

The best way to fully utilize the features on our site is to submit a link for every page on your web site using the following formula:

Title Should contain descriptive keywords that relate to your site. This is the primary link that other search engines will use to determine the viability of your page. These should be precise and contain keywords that appear in the body of the linked page.
Description Search engines will read this text and will decide your page rank based on these words. They should be keyword rich but fairly unique for each link and contain 25 words max.
Keywords Surprisingly, this is the least important of the tags for use on the DivList site. These keywords are only used for visitors who search our search engine and for the construction of our site map pages. They do however help us to give a more precise listing in our site map, xml and ror feeds.
URL This is used to actually link to your site. If possible this link itself should contain a related keyword. If you are selling Rolex watches on a page, the URL should contain the word Rolex if possible. Some clients do not have access to change the page names on their site but if you can, it helps.


Advanced Submission Strategy

We recommend that you research which keywords your potential clients are looking for prior to submitting with us. This can be accomplished using many tools available online including Wordtracker or the Online Keyword Research Tool from SoftSell.

Our systems are built to use the first keyword in each submission as the primary keyword in our online sitemap. You can increase your exposure on our standard monthly submissions by changing the first keyword (in the keywords text area) in each of your submitted links.

Once your links have been added, the best possible thing that you can do to improve your rank is to search for your site using broad keyword combinations so that every page that you submitted appears in the results. Once you have this page up, copy the URL which should be something like http://www.divlist.com/searchresults.cfm/keyword1/keyword2/. Then, and all of your other favorite search engines! Those engines will then spider that page on our site and will be redirected to your site using ALL of the url's, titles and descriptions that you submitted to us!

Not only that, but those search engines will also spider our sitemap and hit your site again on a regular basis throughout the year!

Once you've used our site for a while, you'll probably discover more strategies and unique ways to use our service. We welcome your creativity and will make alterations to the system to help increase your results as long as they benefit all of our clients! Please don't hesitate to ask for additional functionality or for alterations to the system!



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